You're paying for clicks and leads. How much of that is actually turning into paying customers? I'm in St. Louis at Chans Weber's office at Agile & Co., with marketing questions straight from a podcast listener who wants to know whether his money is being well spent.
Google Business Profiles, Google Ads, marketing reports, and return on ad spend are all on the table. How do you expand into another neighborhood without landing in "Google jail"? Which numbers should your marketing company be showing you every month? And with a $700 average service ticket, what can you afford to spend to win a customer?
There's also the part we have to own as contractors: answering the phone, following up quickly, and turning an inquiry into a booked job. Before spending more on advertising, it's worth asking what's happening to the leads you're already buying.
This episode is for irrigation and landscape business owners who want to understand their digital marketing, ask better questions, and grow a business that makes money—not just looks busy.